The Fundraising Work You Don’t See: Data Hygiene Matters More Than You Think
In our incredibly hectic and complex donor world, good data is the key to long-term success. It’s not rocket science: we all know our donor database should be accurate, our reports should reflect reality, and our communication preferences should be up to date. The real challenge here is that maintaining good data often competes with […]
7 Free Nonprofit Tools to Dramatically Improve Your Donor Experience
Our donors today expect more than a receipt and a yearly newsletter. They want smooth giving experiences, timely communication, well-run events, and the reassurance that the organization they’re supporting is professional and trustworthy. Meeting that expectation is less about having a large team and more about having the right tools in place. The good news […]
The “New Donor” Obsession (and Why It Might Be Killing Your Budget)
Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion, like growth is happening and things are working the way we hoped they would. And let’s be clear: new donors absolutely matter. A steady stream of new supporters keeps an […]
P2P Fundraising: How to Recruit and Motivate Participants
If your nonprofit feels stuck in a routine of fundraising events and campaigns that continuously yield the same results, you may be looking for a fresh way to reach new supporters. Peer-to-peer (P2P) fundraising could be exactly what you need. This type of fundraiser is a powerful tool that expands your reach (and increases your […]
Ready or Not: The Great Wealth Transfer is Reshaping Fundraising
How can nonprofits prepare for the biggest shift in philanthropy in our lifetime? The numbers are staggering: over $124 trillion is expected to change hands by 2048. It’s the largest transfer of wealth in human history – and it’s already underway. For fundraisers, this is a once-in-a-generation opportunity. But it’s also a wake-up call: the […]
Rethinking The Donor Fatigue Myth
Donor fatigue. It’s a myth. Donors don’t get tired of giving. In recent years, we’ve seen incredible shows of generosity both to nonprofits and through other channels like GoFundMe and other mutual aid. What donors do get tired of are transactional asks, lazy fundraising, and impersonal communications. After years of support, donors who […]
5 Valuable Tips to Leverage Donor Surveys More Effectively
Donor engagement is essential to maintain a sustainable fundraising pipeline, but nonprofits face several retention challenges. According to Giving USA 2023, individual giving continues to drive the bulk of nonprofit funding, but the number of individual donors is shrinking. To respond to this trend, we recommend taking your donor stewardship approach back to the basics […]
How Donor Surveys Can Be A Secret Weapon
The start of the year is a fresh start, a blank page on the fundraising calendar. And with new beginnings comes an opportunity to connect with donors through the powerful tool of a survey. After the holiday campaign frenzy, the lull that tends to follow creates a perfect space for genuine and insightful conversation with […]
How to Leverage Your CRM Database to Improve Donor Relations
At the heart of your nonprofit are donors who share your vision and want to see your mission succeed. However, to acquire these donors and solidify their long-term support, you need to understand them on a deeper level. That’s where a customer relationship management (CRM) platform comes in. By leveraging your CRM effectively, you can […]