The “New Donor” Obsession (and Why It Might Be Killing Your Budget)
Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion,
Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion, like growth is happening and things are working the way we hoped they would. And let’s be clear: new donors absolutely matter. A steady stream…
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Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion,
Guest Post by Ira Horowitz, Co-Founder at Cornershop Creative “If your website’s ‘Latest News’ section features a gala from 2022, you aren’t just sharing old
Guest Post by Ann Fellman, Chief Marketing Officer at Bloomerang For nonprofit organizations, your annual appeal provides a critical chance to activate generosity. This letter
If you’ve been in fundraising for a while, you’ve probably noticed something. Donors are all unique people with their own lives and motivations. But their
Of the technologies that have emerged in recent years, artificial intelligence (AI) has penetrated the nonprofit sector especially quickly. In one 2025 survey of nonprofit
If your donor pipeline were a playlist, what would it sound like? Would it open with warmth and connection, or jump straight into the hard
As the calendar flips toward the final months of the year, fundraisers know what’s coming: the most generous season of giving. More than a third
According to statistics from Double the Donation, U.S. donors (including individuals, businesses, and government agencies) contribute roughly $58 billion in-kind to nonprofits each year. These
Author: Katherine Sprissler-Klein, Senior Consultant[/caption] If you’ve been in major gifts long enough, you’ve felt it: the slow drag of a relationship that won’t advance,