Campaign vs. Annual Fund: Why Getting This Right Changes Everything
If you’ve spent any time in the nonprofit world lately, you’ve probably noticed a quiet shift in language. Everything has become a “campaign.” Giving Tuesday
If you’ve spent any time in the nonprofit world lately, you’ve probably noticed a quiet shift in language. Everything has become a “campaign.” Giving Tuesday is a campaign. The spring appeal is a campaign. Even a simple three-email series about replacing a broken HVAC system somehow becomes a campaign. It…
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If you’ve spent any time in the nonprofit world lately, you’ve probably noticed a quiet shift in language. Everything has become a “campaign.” Giving Tuesday
Guest Post by Karen Houghton, CEO and Founder of Infinite Giving With cuts to federal funding for nonprofits and economic uncertainty across the board, organizations
Revenue diversification is definitely having a moment. And honestly, given the roller coaster of the last few years (honestly, the last decade), the instinct to
Guest Post by Anne Stefenyk, CEO/Founder of Kanopi For nonprofit development leaders, the grant application process is often experienced from the other side of the
2026 feels like the year of the strategic reckoning. We’ve officially entered an era where the old playbooks – high-volume direct mail without digital integration,
Guest Post by Cait Abernethy, Director of Marketing at UpMetrics As your nonprofit’s technological needs transform from website maintenance to automated workflows and complex data
Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion,
Guest Post by Ira Horowitz, Co-Founder at Cornershop Creative “If your website’s ‘Latest News’ section features a gala from 2022, you aren’t just sharing old
Guest Post by Ann Fellman, Chief Marketing Officer at Bloomerang For nonprofit organizations, your annual appeal provides a critical chance to activate generosity. This letter