Rethinking The Donor Fatigue Myth
Donor fatigue. It’s a myth. Donors don’t get tired of giving. In recent years, we’ve seen incredible shows of generosity both to nonprofits and through other channels like GoFundMe and other mutual aid. What donors do get tired of are transactional asks, lazy fundraising, and impersonal communications. After years of support, donors who […]
5 Valuable Tips to Leverage Donor Surveys More Effectively
Donor engagement is essential to maintain a sustainable fundraising pipeline, but nonprofits face several retention challenges. According to Giving USA 2023, individual giving continues to drive the bulk of nonprofit funding, but the number of individual donors is shrinking. To respond to this trend, we recommend taking your donor stewardship approach back to the basics […]
How Donor Surveys Can Be A Secret Weapon
The start of the year is a fresh start, a blank page on the fundraising calendar. And with new beginnings comes an opportunity to connect with donors through the powerful tool of a survey. After the holiday campaign frenzy, the lull that tends to follow creates a perfect space for genuine and insightful conversation with […]
How to Leverage Your CRM Database to Improve Donor Relations
At the heart of your nonprofit are donors who share your vision and want to see your mission succeed. However, to acquire these donors and solidify their long-term support, you need to understand them on a deeper level. That’s where a customer relationship management (CRM) platform comes in. By leveraging your CRM effectively, you can […]
Donor Engagement: Back to Basics
A foundation to the success of your fundraising program, donor engagement measures how attentive and involved donors are with your organization. It’s the key to donor retention – and while we’ve already talked through how effectively thanking our supporters inspires loyalty, donor engagement is the broader, all-encompassing strategy on ensuring that donors stick around […]
How Saying Thank You Inspires Donor Loyalty
You finally did it. After long, hard work to cultivate potential donors, you’ve managed to move the needle and received a gift. And while you should savor your sweet moment of success, you should also already be thinking about what comes next. That’s where acknowledgements come into play. Acknowledgements, otherwise known as thank-you’s, are […]
In Times of Crisis, There’s a Seat at the Table for Everyone
As philanthropists, we are no strangers to crises – sometimes, it even feels like we’re like old friends. The last two years have shown us how across our many different sectors – from international aid, to healthcare, to education – we are all united in an understanding of what it’s like to be close to […]
Why You Should Vary Your Nonprofit’s Marketing Channels
Guest post written by Grant Cobb, Head of Marketing & Analytics, GivingMail Marketing your nonprofit is no easy feat. Between effectively telling your organization’s story, getting donors invested in your cause, creating compelling marketing materials, and maintaining consistency across the board, there’s a lot you need to do in order to reach your audience. Despite […]
Driving Engagement During Hybrid Events: 4 Pro Tips
Hybrid fundraising events are here to stay, but they require extra strategy to keep remote attendees engaged from start to finish. Here are our top tips for nonprofits.