What 2025 Gave Us: 3 Fundraising Trends That Will Define 2026
2026 feels like the year of the strategic reckoning. We’ve officially entered an era where the old playbooks – high-volume direct mail without digital integration,
2026 feels like the year of the strategic reckoning. We’ve officially entered an era where the old playbooks – high-volume direct mail without digital integration, generic email blasts, and “emergency” fundraising as a default setting – are not just underperforming; they are actively eroding donor trust. The donor of 2026…
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2026 feels like the year of the strategic reckoning. We’ve officially entered an era where the old playbooks – high-volume direct mail without digital integration,
Guest Post by Cait Abernethy, Director of Marketing at UpMetrics As your nonprofit’s technological needs transform from website maintenance to automated workflows and complex data
Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion,
Guest Post by Ira Horowitz, Co-Founder at Cornershop Creative “If your website’s ‘Latest News’ section features a gala from 2022, you aren’t just sharing old
Guest Post by Ann Fellman, Chief Marketing Officer at Bloomerang For nonprofit organizations, your annual appeal provides a critical chance to activate generosity. This letter
If you’ve been in fundraising for a while, you’ve probably noticed something. Donors are all unique people with their own lives and motivations. But their
Of the technologies that have emerged in recent years, artificial intelligence (AI) has penetrated the nonprofit sector especially quickly. In one 2025 survey of nonprofit
If your donor pipeline were a playlist, what would it sound like? Would it open with warmth and connection, or jump straight into the hard
As the calendar flips toward the final months of the year, fundraisers know what’s coming: the most generous season of giving. More than a third