Your Donor Pipeline Playlist: How to Find the Right Rhythm for Upgrading
If your donor pipeline were a playlist, what would it sound like? Would it open with warmth and connection, or jump straight into the hard sell? Would your donors feel a steady pulse of gratitude and purpose, or would the rhythm skip between noise and silence? Upgrading a donor isn’t about turning up the volume […]
End of Year Giving Ladder: A Gift for Every Donor Type
As the calendar flips toward the final months of the year, fundraisers know what’s coming: the most generous season of giving. More than a third of all annual donations arrive in December, and Giving Tuesday has become one of the biggest giving days worldwide. It’s an exciting opportunity, but it’s also easy to fall into […]
Giving Tuesday Deserves a Strategy, Not Just a Sprint
What began as a response to Black Friday’s consumer craze has grown into what we all know as Giving Tuesday, a worldwide day of giving. Since its launch in 2012, it’s grown from a small initiative at New York’s 92nd Street Y into a global movement that inspires millions of donors each year. In the […]
Your Giving Tuesday Checklist
Did you know that on Giving Tuesday, nonprofits tend to acquire 10x more donors compared to any other average day of the year? That’s a lot of new donors! So, if your organization is planning to participate in what’s otherwise known as the official kickoff to the season of giving, let’s make sure you’re […]