End of Year Giving Ladder: A Gift for Every Donor Type

A diverse group of people standing in a circle stack their hands together in the center, symbolizing teamwork, unity, and shared purpose.

As the calendar flips toward the final months of the year, fundraisers know what’s coming: the most generous season of giving. More than a third of all annual donations arrive in December, and Giving Tuesday has become one of the biggest giving days worldwide. It’s an exciting opportunity, but it’s also easy to fall into […]

Giving Tuesday Deserves a Strategy, Not Just a Sprint

two hands surround a circle of rainbow paper people standing around a pile of money

What began as a response to Black Friday’s consumer craze has grown into what we all know as Giving Tuesday, a worldwide day of giving. Since its launch in 2012, it’s grown from a small initiative at New York’s 92nd Street Y into a global movement that inspires millions of donors each year. In the […]

Your Giving Tuesday Checklist

  Did you know that on Giving Tuesday, nonprofits tend to acquire 10x more donors compared to any other average day of the year? That’s a lot of new donors! So, if your organization is planning to participate in what’s otherwise known as the official kickoff to the season of giving, let’s make sure you’re […]