Giving Tuesday Deserves a Strategy, Not Just a Sprint
What began as a response to Black Friday’s consumer craze has grown into what we all know as Giving Tuesday, a worldwide day of giving. Since its launch in 2012, it’s grown from a small initiative at New York’s 92nd Street Y into a global movement that inspires millions of donors each year. In the […]
Your Giving Tuesday Checklist
Did you know that on Giving Tuesday, nonprofits tend to acquire 10x more donors compared to any other average day of the year? That’s a lot of new donors! So, if your organization is planning to participate in what’s otherwise known as the official kickoff to the season of giving, let’s make sure you’re […]