Are You Building Relationships Or Collecting Checks? Why Donors Leave the Organizations They Support
Source: Banksy On December 31st, 2017, I became a statistic. I joined the 60% of donors who become former donors to the charities they had been supporting. I was the textbook definition of a below the radar donor with potential. I had loyally supported a few smaller to mid-size nonprofits at a self-selected mid-level giving […]
Seeing Fundraising Through A Donor’s Eyes
As human beings, we are hard wired for connection. Our brains are literally designed to form bonds and seek families—biological or synthetic. Behavioral psychologists have done lots of research to understand how our brains respond to philanthropy and volunteer. Three different studies* I’ve come across all concluded that there’s a correlation between a person’s charitable […]