The “New Donor” Obsession (and Why It Might Be Killing Your Budget)
Every fundraiser loves seeing new names on the donor list. It feels good. It looks good in reports. It gives the sense of forward motion, like growth is happening and things are working the way we hoped they would. And let’s be clear: new donors absolutely matter. A steady stream of new supporters keeps an […]
Donor Characters You’ll Meet in Every Fundraising Program
If you’ve been in fundraising for a while, you’ve probably noticed something. Donors are all unique people with their own lives and motivations. But their behavior? It can tend to fall into patterns. There’s the donor who gives faithfully but never responds to a single email. The one who needs to see your financials before […]
Ready or Not: The Great Wealth Transfer is Reshaping Fundraising
How can nonprofits prepare for the biggest shift in philanthropy in our lifetime? The numbers are staggering: over $124 trillion is expected to change hands by 2048. It’s the largest transfer of wealth in human history – and it’s already underway. For fundraisers, this is a once-in-a-generation opportunity. But it’s also a wake-up call: the […]
4 Benefits of Sharing Impact Data With Your Stakeholders
Every day, your nonprofit does the work that moves it closer to achieving its mission, whether that means providing nutritional meals to families in need or mentoring young entrepreneurs. One of the best ways to celebrate your progress is to measure and report on your impact. But showcasing success isn’t the only reason you should […]
How to Use Your Nonprofit’s CRM to Improve Donor Retention
Nonprofits struggling to retain donors often don’t realize they have an invaluable tool already in their pockets: their constituent relationship management (CRM) platforms! These solutions are tailor-made to help organizations better engage with their donors, foster genuine relationships, and promote long-lasting donor retention. If you’re feeling stuck or think you could make better use of […]
4 Best Practices for Retaining Donors After an Event
Nonprofits thrive on the support of a strong community that is not only dedicated to their mission but also deeply invested in the impact of their work. Donors who attend your nonprofit’s events are demonstrating their commitment and interest in making a difference. If your fundraising strategies are feeling stagnant, start by focusing on these […]
Cultivating Commitment: Upgrading Your Nonprofit Donor Base
The lifeblood of any nonprofit lies in its dedicated supporters. They are the heroes who fuel your mission, allowing you to make a real difference in the world. But just like any garden, a donor base needs constant care and cultivation. While acquiring new donors is important, nurturing existing relationships and encouraging them to increase […]
Rethinking The Donor Fatigue Myth
Donor fatigue. It’s a myth. Donors don’t get tired of giving. In recent years, we’ve seen incredible shows of generosity both to nonprofits and through other channels like GoFundMe and other mutual aid. What donors do get tired of are transactional asks, lazy fundraising, and impersonal communications. After years of support, donors who […]
5 Valuable Tips to Leverage Donor Surveys More Effectively
Donor engagement is essential to maintain a sustainable fundraising pipeline, but nonprofits face several retention challenges. According to Giving USA 2023, individual giving continues to drive the bulk of nonprofit funding, but the number of individual donors is shrinking. To respond to this trend, we recommend taking your donor stewardship approach back to the basics […]