Seeing Fundraising Through A Donor’s Eyes
As human beings, we are hard wired for connection. Our brains are literally designed to form bonds and seek families—biological or synthetic. Behavioral psychologists have done lots of research to understand how our brains respond to philanthropy and volunteer. Three different studies* I’ve come across all concluded that there’s a correlation between a person’s charitable […]
Playlist for a Lost Donor
I’ve been thinking a lot about donor retention lately especially as we enter the busiest time of the fundraising year. Whether or not your fiscal year ends on December 31st, donors and nonprofits alike know this is prime giving season. Consider these stats from Network for Good’s Digital Giving Index: · 30% of all giving […]
How are Donors Like Orchids?
Several months back, a friend sent me an orchid for my birthday. It was a really lovely present and now has a special place on my desk. My friend told me that he chose the orchid because he was pretty sure I don’t have a green thumb (correct) and that it would be very low-maintenance […]