End of Year Giving Ladder: A Gift for Every Donor Type
As the calendar flips toward the final months of the year, fundraisers know what’s coming: the most generous season of giving. More than a third of all annual donations arrive in December, and Giving Tuesday has become one of the biggest giving days worldwide. It’s an exciting opportunity, but it’s also easy to fall into […]
Beyond the Basics: Five Advanced Tactics for Major Gift Fundraisers Who Feel Stuck
Author: Katherine Sprissler-Klein, Senior Consultant[/caption] If you’ve been in major gifts long enough, you’ve felt it: the slow drag of a relationship that won’t advance, the weight of an ask you’ve over-prepared for, or the gnawing doubt that maybe your donor just doesn’t “get” it. At the senior level, it’s rarely about knowing the textbook […]
P2P Fundraising: How to Recruit and Motivate Participants
If your nonprofit feels stuck in a routine of fundraising events and campaigns that continuously yield the same results, you may be looking for a fresh way to reach new supporters. Peer-to-peer (P2P) fundraising could be exactly what you need. This type of fundraiser is a powerful tool that expands your reach (and increases your […]
3 Donation Page Design Tips to Help Nonprofits Raise More
In our increasingly digital landscape, nonprofits have moved away from door-to-door solicitations, telethons, and direct mail for fundraising. Now, they rely heavily on their online donation pages to generate funds to power their mission. When designed with donors in mind, online donation pages are easy to access, quick to fill out, and convenient to return […]
The Feel-Good Bonus: Unveiling the Tax Benefits of Philanthropy
Tax season? Those two words cause stress and dread, don’t they? We know that our donors are well aware that making a gift to a cause they care about is one of the best ways to make a positive difference in the world. While studies consistently show that people give because they want to make […]
Donor Engagement: Back to Basics
A foundation to the success of your fundraising program, donor engagement measures how attentive and involved donors are with your organization. It’s the key to donor retention – and while we’ve already talked through how effectively thanking our supporters inspires loyalty, donor engagement is the broader, all-encompassing strategy on ensuring that donors stick around […]
In Times of Crisis, There’s a Seat at the Table for Everyone
As philanthropists, we are no strangers to crises – sometimes, it even feels like we’re like old friends. The last two years have shown us how across our many different sectors – from international aid, to healthcare, to education – we are all united in an understanding of what it’s like to be close to […]
Why You Should Vary Your Nonprofit’s Marketing Channels
Guest post written by Grant Cobb, Head of Marketing & Analytics, GivingMail Marketing your nonprofit is no easy feat. Between effectively telling your organization’s story, getting donors invested in your cause, creating compelling marketing materials, and maintaining consistency across the board, there’s a lot you need to do in order to reach your audience. Despite […]