5 Ways AI Can Transform Your Nonprofit Fundraising Strategy
Nonprofits in every industry are experimenting with AI to improve their operations. When it comes to fundraising, nonprofit professionals have discovered strategies to improve brainstorming, marketing scale, and efficiency. If your nonprofit is looking to get started with AI or expand its use of AI in fundraising, we’ll explore five use cases for how to […]
How to Segment Appeals in a Simple, Realistic Way
Segmentation makes total sense on paper, right? A donor who gave ten dollars last week needs a different kind of communication cadence than a supporter who sends a substantial check every December. Yet the hardest part is the moment you actually sit down in front of your database and realize how many custom fields or […]
Grants Are Great. Don’t Make Them Your Whole Fundraising Strategy
Let’s start with something we all know, even if we don’t always act on it: a healthy fundraising strategy gives an organization enough breathing room to keep the lights on, plan ahead, and weather a few surprises. That’s really hard to keep in mind when everyone is focused on the annual revenue goal sitting at […]
The Fundraising Work You Don’t See: Data Hygiene Matters More Than You Think
In our incredibly hectic and complex donor world, good data is the key to long-term success. It’s not rocket science: we all know our donor database should be accurate, our reports should reflect reality, and our communication preferences should be up to date. The real challenge here is that maintaining good data often competes with […]
How to Engage Your Nonprofit Board to Advocate and Fundraise
Most board members sign on to guide your nonprofit’s mission and strategy, not to make direct fundraising asks. That disconnect is exactly why fundraising and advocacy stall out at the board level—people show up ready for governance conversations, then freeze the moment they’re handed a call list. Board engagement doesn’t have to mean guilt-tripping members […]
Multi-Channel Asking: Why One Email Is Not a Campaign
There’s a specific kind of optimism that shows up in nonprofit fundraising calendars where someone schedules an email, hits send, and circles back a few days later to evaluate “the campaign.” Except there was no campaign. There was one email! In that gap between intention and execution, many organizations can jump to conclude that their […]
Your Fundraising Goals Are Writing Checks Your Capacity Cannot Cash
It doesn’t usually show up as one big crisis. But slowly, you might begin noticing that things are slightly off: proposals that always feel a little rushed, donor stewardship that happens “when there’s time” (spoiler: there is never time), campaigns that rely on urgency because real momentum never quite built. Staff working late and still […]
Campaign vs. Annual Fund: Why Getting This Right Changes Everything
If you’ve spent any time in the nonprofit world lately, you’ve probably noticed a quiet shift in language. Everything has become a “campaign.” Giving Tuesday is a campaign. The spring appeal is a campaign. Even a simple three-email series about replacing a broken HVAC system somehow becomes a campaign. It makes sense. The word feels […]
Diversifying Revenue: What’s Realistic vs. Wishful Thinking
Revenue diversification is definitely having a moment. And honestly, given the roller coaster of the last few years (honestly, the last decade), the instinct to spread your bets makes total sense. The logic feels bulletproof: build more channels, launch more programs, create more options. If one pillar cracks, the others keep the roof from caving […]