The Fundraising Work You Don’t See: Data Hygiene Matters More Than You Think

Close-up of two colleagues reviewing printed documents at a wooden desk, one hand pointing a pen at a line of text while sticky note tabs mark other pages for follow-up.

In our incredibly hectic and complex donor world, good data is the key to long-term success. It’s not rocket science: we all know our donor database should be accurate, our reports should reflect reality, and our communication preferences should be up to date. The real challenge here is that maintaining good data often competes with […]