Giving Tuesday Deserves a Strategy, Not Just a Sprint

two hands surround a circle of rainbow paper people standing around a pile of money

What began as a response to Black Friday’s consumer craze has grown into what we all know as Giving Tuesday, a worldwide day of giving. Since its launch in 2012, it’s grown from a small initiative at New York’s 92nd Street Y into a global movement that inspires millions of donors each year. In the […]