Using Make-A-Will Month to Grow Your Legacy Giving Program
August might not feel like prime fundraising season. The inbox is quieter, vacations are winding down, and everyone is bracing for back-to-school and fall campaigns. But here’s a secret savvy fundraisers know: Make-A-Will Month is one of the most underrated opportunities of the year. This annual awareness campaign isn’t flashy, but it is quietly powerful. […]