The New Role SMS Is Playing in Fundraising
Texting is something that has become second nature to many of us. We use it every day as an easy way to communicate with friends, family, or loved ones. But did you know more and more nonprofits are using it as a new fundraising tool? Back in 2010, The Red Cross’s campaign for […]
How A/B Testing Can Level Up Your Fundraising
Testing has long been used by for-profit marketers to help figure out what works and what doesn’t while interacting with customers. Luckily, this same idea can be applied to the fundraising world – and as our landscape evolves more rapidly than ever, it’s important to incorporate testing into your strategy to optimize your conversion […]